We analyse how market transparency affects collusion under imperfect monitoring where punishment phases occur on-the-equilibrium path. We show that increased transparency causes a `pro-competitive' demand-side effect and an `anti-competitive' supply-side effect on the optimal symmetric perfect public equilibrium (SPPE) profits. When transparency increases on both sides of the market, the optimal SPPE profits unambiguously increase at the perfect monitoring limit, because the pro-competitive demand-side effect vanishes. This result holds even when there is minimal structure on the competition game. The supply-side effect also dominates away from the limit under reasonable conditions. We draw conclusions for policy.