Issue 1

March 2009
Articles: 

INTRODUCTION TO THE SYMPOSIUM

This special issue reflects the large number of high quality submissions on the economics of advertising that we have received in the last two years.

ADVERTISING, COMPETITION AND ENTRY IN MEDIA INDUSTRIES

This paper presents a model of media competition with free entry when media platforms are financed both from advertising receipts and customers' subscriptions.

TWO-SIDED MARKETS WITH PECUNIARY AND PARTICIPATION EXTERNALITIES

The existing literature on two-sided markets addresses participation externalities, but it has neglected pecuniary externalities between platforms.

TARGETED ADVERTISING: THE ROLE OF SUBSCRIBER CHARACTERISTICS IN MEDIA MARKETS

This paper seeks to establish the importance of targeted advertising in media markets. Using zip-code level circulation for U.S.

NATIONAL TELEVISION AND THE MARKET FOR LOCAL PRODUCTS: THE CASE OF BEER

Information technology lowers the cost of distributing information to dispersed consumers.

CUSTOMER POACHING AND ADVERTISING

This paper is a first look at the dynamic effects of customer poaching in homogeneous product markets, where firms need to invest in advertising to generate awareness.

INFORMATIVE ADVERTISING: COMPETITION OR COOPERATION?

In a duopoly version of the Grossman and Shapiro [1984] model of informative advertising, I examine firms' incentives to semicollude on advertising and the welfare implications thereof.

QUALITY DISCLOSURE AND COMPETITION

We analyze costly quality disclosure with horizontally differentiated products under duopoly and a cartel, and characterize the effect of competition on disclosure and welfare.

COMPETITION AND DISCLOSURE

There are many laws that require sellers to disclose private information about the quality of their products.